100 Thieves
Loud, fast, and unapologetically competitive—100 Thieves brings the arena to a boil.
100 Thieves is a multi-title esports organization that has fielded a competitive Rocket League roster within the RLCS (Rocket League Championship Series) circuit. Founded in 2017 by Matthew 'Nadeshot' Haag, the organization quickly became one of the most recognizable brands in competitive gaming, known for its loud, unapologetic identity and a roster of high-profile players across titles like Valorant, Fortnite, and Rocket League. In the Rocket League scene, the 100 Thieves squad brought that same high-energy, aggressive brand into the octagonal arena, treating every match as a stage for spectacle and skill.
For fans of the Rocket League competitive scene, 100 Thieves represents the intersection of mainstream esports culture and the tight, mechanical discipline that the sport demands. Their presence in the RLCS added a layer of cross-title star power and organizational depth that elevated the competitive narrative, making every series against them feel like a main-event card.
- Founded
- 2017
- Founder
- Matthew 'Nadeshot' Haag
- Headquarters
- Los Angeles, California
- Rocket League Circuit
- RLCS (Rocket League Championship Series)
- Organization Type
- Multi-title esports organization
- Notable Titles Represented
- Rocket League, Valorant, Fortnite, and others
Lore & Background
In the competitive Rocket League world, 100 Thieves arrived not as a quiet underdog but as a brand that had already built a massive following across the broader esports landscape. Their Rocket League roster carried the weight of that recognition into the octagon: every kickoff, every aerial duel, every last-second goal was watched by audiences who knew the name before the match even started. That visibility cut both ways. Opponents knew they were playing a team with a reputation to defend, and the crowd energy in RLCS broadcasts always seemed to spike when the 100 Thieves logo flashed on the scoreboard.
The organization's culture, rooted in Nadeshot's philosophy of aggressive, high-visibility competition, bled into their Rocket League identity. Their playstyle leaned into bold, high-risk aerial plays and aggressive rotation that rewarded mechanical confidence. When it clicked, the results were electric—flips, ceiling shots, and last-second volleys that had the broadcast team narrating at full volume. When it didn't, the same aggression left gaps that disciplined opponents would exploit, creating the kind of nail-biting, back-and-forth series that made the RLCS a must-watch circuit.
Rivalries in the RLCS are often forged in a single brutal series, and 100 Thieves' cross-title fame meant their Rocket League matchups carried extra narrative weight. Fans who followed them in Valorant or Fortnite would show up to RLCS broadcasts specifically to see how their favorite organization translated that competitive fire into the physics-driven chaos of Rocket League. That cross-pollination of fanbases helped keep the Rocket League competitive scene in the broader esports conversation, a role that smaller, single-title organizations simply couldn't fill.
In Their Own Story
The RLCS arena hummed with the low electric buzz of a packed crowd. On the broadcast screen, the 100 Thieves logo pulsed in the corner as the countdown ticked down—three, two, one—and the ball launched into the air. The striker's car roared forward, tilted, and met the sphere with a crack that echoed through the venue speakers. The ball arced impossibly high, kissing the ceiling, and the crowd held its breath. A flick of the car's nose. The ball dropped, spun, and slammed into the net with a thud that made the jumbotron shake. The player in the booth slammed his headset down, the whole team erupting in a roar that drowned out the announcer. Across the aisle, the opposing coach simply nodded, removed his glasses, and said, 'Okay. That one stung.' The series was three-two, and nobody in the building was going home happy. Not yet.
Reader's Guide
FACTION DOSSIER: 100 Thieves — Rocket League Division
Founded in 2017 by Matthew 'Nadeshot' Haag, 100 Thieves entered the Rocket League competitive scene as part of the RLCS circuit. Their organizational identity is built on high-visibility, aggressive competition, and a brand that commands attention before the first kickoff. In Rocket League, that translates to a playstyle that favors bold aerial commits, aggressive rotation, and a willingness to take the high-risk play that can swing a match in a single touch.
Roster shifts in the RLCS are a constant, and 100 Thieves is no exception. Players cycle in and out as the competitive meta evolves, as contracts expire, and as the organization balances its resources across multiple titles. What remains constant is the organizational culture: a demand for mechanical excellence, a refusal to play it safe, and an expectation that every match is a performance for a global audience.
Their rivalries in the RLCS carry extra narrative weight because of the cross-title fanbase that follows them. A series against 100 Thieves isn't just a Rocket League match—it's an event for fans who know the name from Valorant, Fortnite, and beyond. That pressure, that spotlight, is both their greatest asset and their sharpest blade. When the ball drops and the arena roars, 100 Thieves plays like the whole world is watching. Because, in a very real sense, it is.
Did You Know?
- 100 Thieves was co-founded by Matthew 'Nadeshot' Haag, a name already legendary in the competitive gaming world for his long career as a top-tier player before moving into the organizational side.
- The organization's multi-title approach means a player or coach can be a household name in one game and then step into a Rocket League broadcast with an existing fanbase already tuned in.
- 100 Thieves' Los Angeles headquarters places them in the heart of the US esports and entertainment industry, giving them proximity to major broadcast studios, content creators, and the broader gaming media ecosystem.
- The RLCS format, with its seasonal structure and point-based advancement, means a 100 Thieves roster's performance over an entire season matters as much as any single match, adding a long-arc narrative to their competiti
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